Please note that this feature hasn't been released yet. Once released, more information will follow.

What is a Scoring Model?

It's the Scoring Model, for a Collection, that picks the most relevant Action Group for each individual player that is being targeted.
For an Action Group to be considered in the Scoring Model for a player, they must have first passed through the Eligibility Model.
The Scoring Model, for a Collection, may contain the criteria "Offer Type matches Player Preferred Offer Type".
If an Action Group has been classified with the Offer Type "Free Spins" and a player has "Free Spins" as their Player Preferred Offer Type, this contributes to the score (e.g. +1) of that Action Group for that player. Ultimately, the Action Group with the highest score will be sent to the player. The more criteria used for the Scoring Model, the more variables are to be considered when looking for the best match. This means that the Scoring Model will be more refined and therefore players will more likely get what's relevant to them.