A/B Groups

What are they?

By default, at least one action group will be added to an activity. However, within an activity you also have the option to add multiple action groups. The different action groups can have minor or major differences in terms of actions and content. When you run the activity the players within the segment will then at random be assigned to the different action groups available.

Why are they used?

Using A/B groups is an excellent way to try the effectiveness of everything from different email subjects to different bonus types or communication channels. Follow up on the numbers and make comparisons between the different action groups and how they performed in the Performance and Conversion Dashboard.

How to set it up

Once you have your first action group set up, you can easily add additional ones. You can create an activity group completely from scratch or duplicate the first activity group, Activity Group A. Make the intended amendments and finally decide on the delivery percentage for each activity group you've created. By default, the delivery percentage will be divided equally between all activity groups.

How to add an action group
How to add an action group

Note: The delivery percentage shouldn't exceed 100% in total when combining all the activity groups in the activity.

Control Groups

What are they?

A control group can be added to any activity. Adding a control group to your activity will make sure that randomly selected players within the targeted segment won't receive any player engagement from the activity.

Why are they used?

The simple reason why you would use a control group is to test and evaluate if a campaign was successful. Comparing the numbers from players that received the offer and didn't receive the offer, will give you an idea of how successful the campaign was.

With this information, you can then evaluate if it's potentially worth running with a similar campaign in the future or maybe even stop an ongoing campaign. Follow up on the numbers for your activity in the Performance and Conversion Dashboard.

How to set it up

Beneath your action group(s) you'll find the option to add a control group your activity. With a simple click, you activate the control group - setting the delivery percentage to a default 10%. This can easily be changed to any percentage of your liking.

How to add a control group
How to add a control group