⏰ Real-Time User Details

A player's block status is updated in FT CRM in real-time. As soon as we receive the data from you about a player's user blocks, our information is updated immediately.
🧠 Example -> If a player is blocked or excluded on 01/06/2022 at 17:59:59 they would be excluded from receiving any player engagement, even if the campaign triggers at 18:00.
Terminology
Blocked and excluded players are unable to log in and access their account on your site. This means they can’t perform any type of activity on your brand; which includes taking part in any promotions. Due to this, there’s no real reason to send these players marketing communication in the first place.
Blocked Players -> Players who have been temporarily or permanently blocked from any activity or access to their account.
Excluded Players -> Players who have temporarily or permanently excluded themselves from accessing their account.

⏳ Player Timeline

By default, blocked and excluded players are visible on our platform. These players are highlighted with a warning message in the Player Timeline, as in the image below.
Blocked player warning message in the Player Timeline
Blocked player warning message in the Player Timeline
If you are currently unable to search for blocked and excluded players and want to have access, please contact your Partner Manager.

Targeting Blocked Players

Blocked and excluded players cannot be targeted and they will not be included in any segments or segmentation counts. You can read more about that below πŸ‘‡.
Targeting Blocked Players
By default, you cannot target blocked or excluded players. However, with some changes to your configuration, we can enable this by using custom events.
This would allow for blocks to be overridden by triggers that are created by Custom Events. We've included a fail-safe, along with permissions, as part of the workflow to ensure this is handled safely.

πŸš€ Activities

As mentioned above, FT CRM automatically excludes blocked and excluded players from being targeted by the platform. How does that affect your activities?

Segments

Blocked players are automatically excluded from all segments.

Segmentation Count

Blocked players are not counted in segmentation counts.
🧠 Example
In the image below;
  • The player with User ID 15 is blocked.
  • The segment is created to target only the player with User ID 15.
  • The segmentation count returns that 0 players are inside the segment.
Segmentaion count for blocked players
Segmentaion count for blocked players

πŸ’œ Lifecycles

Players inside a lifecycle who become blocked or excluded will remain inside the lifecycle. They will not receive any player engagement or leave the lifecycle unless they are manually removed or become active players again.

Manually Remove Blocked Players

If you wish to remove blocked players from your lifecycle, you can do so by manually removing them. First, you need to verify the User ID(s) of the player(s) you wish to remove from the lifecycle. Next, navigate to your lifecycle version, select users in this version, select the User ID(s) and select remove players from lifecycle.
Remove player from lifecycle
Remove player from lifecycle

Players Change Back to Active

If blocked or excluded players, who are part of a lifecycle, revert back to an active player during the course of the lifecycle, they will skip any events that have already been triggered and will be eligible for any future event(s).
πŸ€” Why are players stuck in your Lifecycle?
If you see players who are stuck inside your lifecycle, it probably means that those players have become blocked or excluded after they entered.
Follow the steps above if you want to manually remove these players. Alternatively, keep them inside the lifecycle so that they can resume their journey when and if they become active players again.