What is an Email Template?

An email template is a preformatted and/or prewritten email that you can use as a base when creating new emails. This allows you to easily write and create emails at a high pace.

Incorporating variables into your email templates allows you to re-use the same templates over and over again. This means, no need for hundreds and hundreds of emails cluttering your workspace.

We will also introduce some advanced components and capabilities of the email template builder and the awesome benefits of having your email templates inside FT CRM, introducing;

FT Conditions

Inside our email templates and content blocks, we can include conditional tags that allow you to create dynamic content based on segmentation. .

Content Blocks

We can build email templates using content blocks. A Content Block corresponds to a section of an email, for example; logo, header, banner, footer etc. We can build up an email quickly and easily using several reusable content blocks. .

How to set up an Email Template in FT CRM

Adding a Template

In the menu, navigate to CRM, and under Resources you can find Email Templates. Add a new email template with a single click and give it a suitable name before saving.

Add a new email template and name it
Add a new email template and name it

Note: Once you've finalised your email template you'll find it through the given name when creating your email send out. So, make sure to give a unique/descriptive name of your email template so that you easily can find it.

Adding a Version

The next step is to add a version to your new template. Email templates are based on HTML. So, if you already have an email template from before you can just copy and paste the code into your newly created version. Or you can even drag and drop an HTML file directly into the code editor.

Adding a version
Adding a version

You can add as many versions as you want within your template, however, only one version can be active at a time. With a single click, you can make another version active:

Changing the active version
Changing the active version

This feature allows you to change into a new email template design without having to go through any of your set up activities. Just add your newly designed email template as a new version and activate it when you want to make the switch. What you have to keep in mind, is that the exact same variables and no additional variables can be added into the new template for this seamless switch. If there is any difference in the variables, you will need to go through your email actions to fill in any new fields.

Variables and how to use them

As mentioned before, using variables in your email templates allows you to re-use the same templates over and over again. To add a variable into your email template you simply need to add two square brackets with a unique variable inside. Examples: [MainBanner] [Header] [Image] [CTA]

You can call your variables what you want as long as they're surrounded by the square brackets and don't include any spaces or special characters. However, we suggest that they are kept as logical as possible in order for the set up of your email to be as straight forward as possible. Unless you want any repetitions in your email, make sure that all the variables are unique within the template. Any added variables, in your email template, will show up as unique fields in your email action with the related variable as a title. Whatever you enter into these fields will then replace the variable in the template. We recommend that you continue reading the next sections in order to get an understanding of the advanced features we have inside the email template builder. Or move on to to learn how to set up an email with your new template.