👫‍ What is a Segment?

A segment is one of the core components of an activity.
A segment is a defined set of rules that separate a player or a group of players from the rest. A player/players that you wish to target with your actions set within the activity.
You can create an endless variety of segments for your activities by defining specific rules when creating your segment.
💡‍Tip: FT CRM offers you a multitude of segmentation fields out of the box, to define your segments.
However, should you wish to pre-define commonly used rules and setups, the platform allows you to do just that with the help of Smart Segments.

πŸ“œ No More Lists

In FT CRM the Segments are based on Real-Time Events.
This allows you to step away from the old-school way of working with having to manually update or upload lists & continuously working against the clock with static lists. We give you the option to work ahead of schedule and just let your activities run their course with the real-time segments always being up to date when the campaign is set to go out.
πŸ§™β€β™€οΈ Why it's time to ditch the lists:
Making changes to the way you work and developing new habits can be daunting. However, if you want to be able to take full advantage of all FT CRM has to offer, you have to ditch the static segment lists. Here are some reasons why:
βœ… Efficiency - Using lists is a manual process. They need to be manually created and manually updated. Unlock your team's efficiency by setting up segments that update in real-time and allow new levels of automation.
βœ… Free-up workspace - Relying on uploaded static lists will lead to a cluttered workspace, as they cannot be reused. Creating segments with the use of the segment builder ensures that your segments are always updated and can be used again and again.
βœ… Accurate segmentation data - Why not use the accurate, real-time data at your fingertips? Using the segmentation builder to build dynamic segments means that you are using the most relevant and up-to-date data available to you. This, in turn, increases the chances of targeting players with a relevant promotion, a correctly personalised message and can reduce unnecessary costs.
Using static lists are outdated the second they are created 😭
Missing some segment fields? Add your own calculated segment fields. Learn more here.

♻️ Re-use Segments

When you are creating a segment (outside of a lifecycle) they will be stored and it is possible to re-use them.
The best practice is to re-use as many segments as possible to avoid stacking up duplicates and spending time on recreating segments that already exist.

What's Next?

Click here πŸ‘‡ to learn all you need to know to get started:
Follow the link below πŸ‘‡ to get a deeper understanding of how segments work: