What are #-Variables?

#-variables are essentially different pieces of data that can be incorporated into any action in FT CRM. They are dynamic and are used to add additional information to your player engagements.

You can easily identify variables according to their structure as the variable is enclosed by #'s. For example; a commonly used #-variable, used to add a personal touch to communications, is #Firstname#. Using this variable, the first name of the player receiving the action, will replace the variable.

How do they work?

To put it short and simple, #-variables pull values/information from the database.


We are sending an email to a group of players. We are using the variable #Firstname# in an email subject. Player A, who is a part of the segment, has the first name Michaela.

Email Subject as written inside of the email action: Hey #Firstname#, check this out!

How the email subject will be received by Player A: Hey Michaela, check this out!

Segment- or Trigger-based?

The variables pull values/information from different sources; either from the player segmentation or from the trigger - that are being used by the specific activity setup.

When typing a # in any action field, the dropdown list displaying all the #-variables available will appear.

#-Variable drop-down
#-Variable drop-down

Any variable displaying the icon, indicates that the variable is pulling values from the segmentation.

Any variable displaying the icon, indicates that the variable is pulling values from the trigger.

Please note:

The #-variables are case sensitive Eg. by writing #firstname# instead of #Firstname#, which is the correct variable, it will not pull the first name of the player and replace the variable. Instead, you'll be left with communication containing the text #firstname#.

John is our friend When it comes to the variable #Firstname# in specific; when entering this value into an action field, where there's a preview available, you'll see that #Firstname# automatically will be replaced with the name John in the preview. When it does, it simply means that you've entered the correct first name variable.

How do you set it up?

Implementing #-variables in your player engagements are super easy. You simply enter the variable of your choice in any action field you'd like.

You can either enter the #-variable by typing it manually (please note again, the variables are case-sensitive), or else you can type and search for a variable. Simple write # and a drop-down list of the different variables available will appear for you to select the one of interest.

Search and select #-variables
Search and select #-variables

Please note:

The #-variables are only applicable in action fields, meaning the fields you can find inside of actions you're setting up. It's not possible to add the #-variables inside of an email template. As a workaround, you can use a placeholder in your email template and then add the #-variable inside of the placeholder action field. Read more about and email templates .