We've made automating your player engagement easy. Watch the video and see how you can automate your CRM lifecycles.
Work in a visual editor
Treat players as individuals
Automate engagement across every life stage
Use versions to easily upgrade your engagements
Take advantage of templates, right out of the box
helping you get started
We understand that building lifecycles can be daunting. We provide templates to help you structure your engagements and give you an idea of what can be achieved across every life stage.
NRC to NDC
Multi-Step Reactivation Offer
Predictive Churn Prevention
DC1 to Dc2
Failed Deposit Intervention
Low Balance Intervention
DC2 to DC3
In Game Win Achievements
Provider Boost (in-play)
Efficient Lifecycle Management
Fast Track is built with efficient lifecycle management at its centre. We have created Lifecycles to enable operators to efficiently build, test and evolve their CRM campaigns.
Fast Track Lifecycles simplifies the creation of multi-channel onboarding, retention and reactivation activities for iGaming operators.
You can easily personalise engagements based on anything from player value to product preference, and ensure that each player is receiving communications relevant to them.
It's easy to manage variations of the same flow with Lifecycles. Run multiple versions simultaneously, or against a control group, to compare performance.
You don't have to worry about breaking your flows when you make updates either. You can simply clone and edit your live version, then switch to the new one in a couple of clicks!
Build segments using our powerful rules engine. Combine your attributes, all of which are updated in real-time, and the platform will take make sure the right players are targeted.
Working with real-time segmentation means you are always up to date and can automate every lifecycle stage within your CRM strategy.
Build a solid foundation
From converting new registrations to reactivating churned players, your player lifecycle management forms the foundation of all your engagement activities. It’s important to get it right.
The biggest challenge in creating engagements for different stages of the lifecycle is usually the manual work involved.
Traditionally, operators have tried to manage this through "journey builders". However, we fundamentally believe this is not the right way to approach player engagement.
You can find yourself spending weeks planning and building just your player onboarding flow. Once this small piece of the puzzle is complete it can be difficult to know how to apply the same process to the rest of your CRM strategy and making any updates is a daunting task.
We’ve been in the same position and it’s part of the reason we created Fast Track Lifecycles: a visual editor that allows you to easily orchestrate CRM activities that have a shared goal.
We eliminate the operational burden of building and maintaining lifecycles to allow operators to test and evolve their engagement strategies more easily.
Lifecycles enables you to engage the player at the right moment; without events having a direct dependency on each other or needing to occur in a given order.