1:1 Experiences In Action
Find out how to make your player engagement smarter by using the Singularity Model to create 1:1 experiences inside activities and lifecycles.
1:1 Experiences allows us to use certain Player Features to make our player engagement smarter. Rather than sending an activity at 09:00 UTC, use 1:1 Experiences to send the activity at the preferred/most optimal time for each player in the segment.
⚙️ Feature Types
There are two Feature Types inside the Singularity Model, that when connected to a Player Feature, can be utilised inside an Activity or Lifecycle.
The Feature Types that can be connected to Player Features and then be used inside your player engagement are;
- Time of Day
- Outbound Channel
💡 Any Player Features that are created and connected to the above Feature Types 👆 will be found inside Activities and Lifecycles when 1:1 Experiences are switched on.
⛹️♀️ Player Features
In the Singularity Model, we have two Player Features that make use of the Time of Day and Outbound Channel Feature Types. They are;
- Predicted Most Optimal Send Out Time of the Day (Feature Type: Time of Day)
- Most Cost-Efficient Outbound Channel (Feature Type: Outbound Channel)
Therefore, you can find both of these Player Feature options when the 1:1 Experiences are switched on inside an Activity or Lifecycle.
🧠 Create your own Player Features
We encourage you to create your own Player Features, set up to your liking.
If the connecting feature type is Time of Day or Outbound Channel and the classes have been properly defined, then you will also find these options available to you to use inside your player engagement, when 1:1 Experiences has been switched on.
👩🏻❤️👨🏻 How To Use 1:1 Experiences
Using the Singularity Model, or 1:1 Experiences inside player engagement is nice and easy.
1:1 Experiences in the Activity List
From the activity list overview, there are a few small hints that let you know where 1:1 experiences are being used.
In the image above, you can see;
- The Singularity icon is displayed whenever any of the 1:1 Experiences elements (Smart Channel or Smart Time of Day) has been switched on inside an Activity.
- The trigger name is displayed in green text to indicate that this activity is an automated/recurring activity that is using Smart Time of Day inside the time trigger.
As explained in the previous sections, 1:1 Experiences can be used inside Activities and Lifecycles in a number of different ways. Read more about how and where you can implement the 1:1 Experiences in your player engagement;
Smart Time of Day
Follow the link below👇 to learn how to use 1:1 experiences to send your player engagement at the most optimal time for your players.
Smart Time of Day
Follow the link below👇 to learn how to use 1:1 experiences to send your players their preferred and most cost-efficient outbound channel.