On this page we will dig deeper in to Action Groups, what it is and where it's used.
An Action Group is the activity component that contains your .
Every activity must contain at least one action group, but you have the option to add multiple. The main functionality of having multiple action groups is to perform A/B Testing.
By using A/B testing in your activities you can easily test and compare the effectiveness of everything from different email subjects to different bonus types or communication channels. Read more about A/B testing .
As mentioned, your activity needs at least one action group. When adding your first action group you have the option to either build it from scratch or import an already existing action group from another activity.
When you want to import action group(s) from an existing activity you simply click on the symbol (as shown above) and select the activity that contains the action group(s) that you'd like to add to your current activity. If the selected existing activity has more than one action group, you can choose to import some or all of the groups into the new activity.
Note: If you have one or more action groups in your activity already, importing action group(s) from another activity will be added to the additional action groups below.
You can always edit and delete any unwanted actions within your action group. You can also, at any point, delete a whole action group. This applies to both action group(s) created from scratch and imported ones.