Action Groups
On this page we will dig deeper in to Action Groups, what it is and where it's used.
🤔 What is an Action Group?
Every Activity must contain at least one Action Group, but you have the option to add multiple.
The main functionality of having multiple Action Groups is to perform A/B Testing.
📊 A/B Testing
By using A/B testing in your activities you can easily test and compare the effectiveness of everything from different email subjects to different bonus types or communication channels. Read more about A/B testing here.
➕ Adding Action Groups
As mentioned, your Activity needs at least one Action Group. When adding your first action group you have the option to either: build it from scratch, utilise 1:1 Experiences to select a Collection to match the content to each user, or import an already existing Action Group from another Activity.
🆕 Build an Action Group from scratch
When building and Action Group from scratch, you will have to manually add each Action that you want to send to players with this Activity.
Add new action group
Add new action group
👤 1:1 Experiences & Collections
When choosing to create an Activity with a 1:1 Experience Action Group, you will have to select a Collection of Action Groups to be included in your Activity. By doing that, the system will analyze from all the Action Groups included in your Collection, which one is the best fit for each user included in your Segment.
🧠Note: If you want to utilise 1:1 Experiences to include a Collection of Action Groups to match the content to each user in your Segment, you first need to create your own Collections.
Once you choose to add a Collection to an Activity, the system will show you a preview of Eligible Action Groups for the Players, and also the Action Groups with the most matches with players in your Segment:
📥 Import Action Groups
When you want to import Action Group(s) from an existing Activity you simply click on the option and select the Action Group(s) that you'd like to add to your current Activity. If the selected existing Activity has more than one Action Group, you can choose to import some or all of the Groups into the new Activity.
Import Action Group(s) from an existing Activity
Import Action Group(s) from an existing Activity
🙋♂ Note: If you have one or more Action Groups in your Activity already, importing Action Group(s) from another Activity will be added to the additional Action Groups below.
✏ Edit & Delete
You can always edit and delete any unwanted Actions within your Action Group. You can also, at any point, delete a whole Action Group.
