The FT solution for multi-brand scalability. Set up your FT CRM instances according to your business needs.
- Improve efficiency
- Save time when setting up player engagement that can be used across some or all of your brands.
- Require fewer resources. One execution team can quickly and easily set up player engagement from one place. There is no longer a need to repeat set-up multiple times in multiple places.
- Have all brands in one place - get a good overview of all your brand in one instance.
- Economic sensibility
- Commercially speaking, having one instance for all brands is more beneficial than having separate instances for each brand.
- Read all about how to set up and manage player origins here.
- Read all about how to use Player Origins in Activities, Lifecycles, email templates, and more here.