Tags

Why tag your activities?

Tagging your activities is one way of easily navigating through the activity list in your back office. With a simple common tag, you group your activities together. You can filter by tag, group activities by tag, and get a timing view of activities with the same tag. You can also look at the overall conversion analytics of all activities together, grouped by a tag.

How to make use of tags
How to make use of tags

How to tag your activity

You will find the option to tag your activity below the firing conditions. An activity can have none, one, or multiple tags according to your needs. You can choose a tag that already has been used in previous activities (they show up in a drop-down list) or you can create completely new tags. When adding multiple tags, you separate them with the help of the comma, space, or return key. At any point, you can add or remove tags from your activity.

How to add tags to an activity
How to add tags to an activity

Note: The tags are not case-sensitive.

Notes

In all of your activities, you have the option to leave a note. This is for any internal communication/information that you might want to store in the activity. It's a simple text field that can be edited at any time:

Examples of use: Leave a more detailed description of what the activity contains. e.g. summary of the offer and bonus terms.

The status of setting up the activity. e.g. waiting for translations or compliance review.

๐Ÿ˜๏ธ Grouping

As mentioned above, you can group activities by tag, and get a timing view of activities with the same tag from the activity overview page. It is also possible to sort and filter activities based on other criteria;

Grouping activities makes it quick and easy to organise and sort your activities based on specific attributes.

๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘ Group by Control Group

Grouping activities by control group allows you to filter out all activities that have a control group enabled. If an activity has a control group applied, it will appear in the list below when selecting this option.

Group by Control Group
Group by Control Group

๐Ÿงช Group by AB Testing

Grouping activities by AB testing allows you to filter out all activities that have more than one action group created. If an activity has multiple action groups inside, it will appear in the list below when selecting this option.

Group by AB Testing
Group by AB Testing

Why is this useful? ๐Ÿค”

Control groups and AB testing are two important features that allow us to test and verify the performance of our player engagement. By implementing either of these inside an activity it is important to follow up on the data collected.

By being able to filter and group activities based on these attributes, it means we can easily reach these activities and their conversion dashboards to check on the success of our engagements.