Activities form the core of FT CRM. It is an efficient way to create player campaigns with multiple actions to ensure rich player engagement through various channels.
🚀 What is an Activity?
An activity can be set up to be anything from a simple email send-out to a more advanced campaign with multiple communication channels and following actions. Simply define what your activity should do with the help of four main components.
The Components of an Activity:
There are usually four main components to an activity; firing conditions, trigger, segment and action(s).
However, if you are sending an activity on a specific date and time, you simply need to select the date and time without the need for firing conditions or a trigger.
Below you have a short summary of these main components and links where to get more information about each one.
📆 Firing Conditions
The Firing Conditions allow you to set up general conditions for your campaigns. These include how many times an activity will fire per user, scheduling, and conversion tracking.
A trigger is a defining moment when you wish your activity to fire and put your actions into movement.
A segment is a defined set of rules that separate a player or a group of players from the rest.
Actions define what type(s) of player engagement(s) will happen when an activity is triggered.
Ready to get started? 🏁
Why not have a quick look at our step-by-step tutorial on how to set up an activity:
🛠 SETTING UP AN ACTIVITY