​ What is an Activity?

An activity can be set up to be anything from a simple email send-out to a more advanced campaign with multiple communication channels and following actions. Simply define what your activity should do with the help of four main components.

The Components of an Activity:

There are usually four main components to an activity; firing conditions, trigger, segment and action(s).

However, if you are sending an activity on a specific date and time, you simply need to select the date and time without the need for firing conditions or a trigger.

Below you have a short summary of these main components and links where to get more information about each one.

​ Firing Conditions

The Firing Conditions allow you to set up general conditions for your campaigns. These include how many times an activity will fire per user, scheduling, and conversion tracking.

​ Trigger

A trigger is a defining moment when you wish your activity to fire and put your actions into movement.

​ Segment

A segment is a defined set of rules that separate a player or a group of players from the rest.

​ Action(s)

Actions define what type(s) of player engagement(s) will happen when an activity is triggered.

Ready to get started? 🏁

Why not have a quick look at our step-by-step tutorial on how to set up an activity:

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