šŸš€ā€ What is an Activity?

An activity can be set up to be anything from a simple email send-out to a more advanced campaign with multiple communication channels and following actions. Setting up an activity is almost as easy as your ABC's. You work your way from the top to the bottom adding whatever is required for each and every component. Once you have understood all of these components you will be able to master how to set up an activity.

If you haven't already, make sure to read about the four main components of an activity before you get started.

We also strongly recommend that you read the section about .

Setting up an Activity

To get you started on setting up an activity, we will show you an example of how to set one up. First of all, we need to decide what we would like to achieve with our activity. For this example, here's a summary of the campaign that we'd like to run:

  • When do we want to send it? On Monday the 26th of October 2020 at 10:00 UTC.

  • Who do we want to target? Any players with a deposit count of 3 or more and haven't made a deposit in the last 30 days.

  • What would we like to do? Send the players an email and SMS reflecting the following offer: Get 10 Free Spins on the game Gonzo's Quest Megaways on the next deposit within 24 hours (= credit players 10 Free Spins on the next deposit within 24 hours)

Looking at the above information we actually already know the firing conditions, the trigger, the segment, and what actions are needed for the activity to run with our campaign. So, we start at the top:

Naming your Activity

Our recommendation is to give your activity a name that reflects what it contains. Basically, a short summary so that you, and your team, can quickly identify what the activity is set up to do.

Name your activity
Name your activity

Firing conditions

We'd like to run this activity once on the 26th of October 2020 at 10:00 UTC.

It will be set up to fire 1 time per user - since we'd only like to run it once. The dates/times will be starting from at least 5 minutes before we would like the activity to trigger and ending sometime shortly after.

Setting the firing conditions
Setting the firing conditions

Deep dive:

What would happen if we increase the "Fire time(s) per user" to 3 times? With the date/time set up above, absolutely nothing would happen. Why? Because with the main trigger being a time-based trigger, set up to fire at 10:00 UTC, and the "Starting From" and "Ending On" dates, only being open for one occasion of 10:00 UTC to strike - the activity would only fire once anyway. Would the main trigger or the Start/Ending times/dates be any different, however, the activity could potentially have triggered more than once per player. So, as a safety precaution, it's always good to default the "fire times per user" to 1 if your intention is to only run it once.

Deep dive:

"Opening the gates": See the "Starting From" and "Ending On" times and dates as a gate that opens and closes. Looking at the main trigger of an activity, this trigger will fire at any point when it gets the chance, but can only do so while the gate is open. In this specific example, the trigger would fire at any time when the clock strikes 10:00 UTC, once again, only while the gate is open. Would we instead "open the gate" 24 hours earlier the activity would only trigger the day before (25th) and not on the day after (26th), when we would like to have sent it. Would we, however, also increase the "Fire time(s) per user" to at least 2, we would allow the activity to trigger twice per player instead, both on the 25th and 26th, since the gate would be open during

Tags

Adding tags to your activity is solely optional. You may add none, one, or multiple.

Add tags to your activity
Add tags to your activity

Read more about how to add tags and the benefits of tagging your activities .

Trigger

We want the activity to trigger at 10:00 UTC, making the main trigger a time event-based trigger. If we already have a 10:00 UTC time trigger created since before, we can select this one and use it for this activity. If not, we can simply create a new one to fit our needs:

Create new trigger
Create new trigger

Segment

We have already decided what players we want to target: Any players with a deposit count of 3 or more and haven't made a deposit in the last 30 days. Like with triggers, if you already have this segment created since before you can simply select and re-use it for this activity. If not, you just create a new one. The segment would be set up as following (you can of course give your segment a different name):

Create new segment
Create new segment

Deep dive:

AND / OR Why did we choose "AND" for this segment? With the current setup, both rules in combination need to be true in order for a player to fall into that segment. In this specific case, a player needs to have a deposit count of 3 or more AND must not have made a deposit for more than 30 days. What would happen if we would change to "OR"? If we would change the settings to be "OR" we would first of all target all players that have a deposit count of 3 or more, regardless of when they made their last deposit. Secondly, we would also target any players that didn't make a deposit for at least 30 days, regardless of their deposit count. To sum it up, these 2 rules are no longer linked and will instead target players on an individual basis - meaning we're not targeting the players that we want for this example.

Actions

We start off by adding a new action group followed by adding the actions one by one.

Add a new action group
Add a new action group
Add a new action
Add a new action

We will add the following three actions:

  1. Send Email

  2. Send SMS

  3. Credit Bonus Code (Scheduled)

Note: Depending on your setup, all the action types used in this example may not be available for you or may be named differently.

Email

We chose the action type "Send Email", select a template, and then fill in the required fields appearing below to create the email.

Read more about how to create an email template and set up an email .

Add an email action
Add an email action

SMS

For setting up the SMS we simply chose the action type "Send SMS" and yet again fill in the required fields appearing below.

Add an SMS action
Add an SMS action

ā€‹ā€‹šŸŽ Credit Bonus Code

The bonus we are looking to credit here is "10 Free Spins on Gonzo's Quest Megaways" which should be credited on a successful deposit within 24 hours.

We begin by choosing the action type "Credit Bonus Code", and then fill in the required fields below to finalise the action.

Add "Credit Bonus Code" action
Add "Credit Bonus Code" action

Note: You might use a different logic when it comes to creating/adding bonuses to your actions that work differently than shown in this example.

Now, the next step is an important one. Since we don't want the bonus to credit when the main trigger fires, we need to schedule this action.

Before proceeding, to get a deeper understanding, we highly recommend that you read about the logic of scheduled actions .

We want our bonus action to be scheduled to fire on the next successful deposit within 24 hours. So, that's what we're going to do next. First off we scroll down to the bottom field of the action and tick the box "Should the action be scheduled?" in order for the action schedule options to appear.

Select "Action Scheduling"
Select "Action Scheduling"

Then you fill in the remaining fields to finalise the scheduling of your action:

  • Select an already existing trigger, according to your needs, or create a new one

  • Enter the validity amount followed by the validity period

Schedule the action
Schedule the action

The setup of "Successful Deposit" trigger
The setup of "Successful Deposit" trigger

We're done!

This is how the final Activity overview looks like:

The finalised Activity
The finalised Activity

Now, good luck with setting up your activities. You can do it!

... and remember; if you have any doubts there's a whole lot more documentation that you can take part of in both our and sections.