Setting up a Specific Date and Time Activity
In this section, we will show you a brief example of how to set up a Specific Date and Time Activity.
An activity can be set up to be anything from a simple email send-out to a more advanced campaign with multiple communication channels and following actions. This is an activity that will be triggered on a specific date and time and will occur only once.
If you want to learn how to set up a Recurring/Automated activity, then read here for more information.
🛠 Setting up an activity is almost as easy as your ABC's. You work your way from the top to the bottom adding whatever is required for each and every component. Once you have understood all of these components you will be able to master how to set up an activity.
If you haven't already, make sure to read about the main components required when setting up a Specific Date and Time activity before you get started.
We also strongly recommend that you read the section about scheduled actions.
To get you started on setting up an activity, we will show you an example of how to set one up. First of all, we need to decide what we would like to achieve with our activity. For this example, here's a summary of the campaign that we'd like to run:
When do we want to send it? On Monday the 26th of April 2021 at 10:00 UTC.
Who do we want to target? Any players with a deposit count of 3 or more and haven't made a deposit in the last 30 days.
What would we like to do? Send the players an email and SMS reflecting the following offer: Get 10 Free Spins on the game Gonzo's Quest Megaways on the next deposit within 24 hours (= credit players 10 Free Spins on the next deposit within 24 hours)
Looking at the above information we actually already know the date and time, the segment, and what actions are needed for the activity to run with our campaign. So, we start at the top:
Our recommendation is to give your activity a name that reflects what it contains. Basically, a short summary so that you, and your team, can quickly identify what the activity is set up to do.
We'd like to run this activity once on the 26th of April 2021 at 10:00 UTC.
We need to select Specific Date & Time as the Type of Activity and enter the correct date and time.
🧠 Note: Firing Conditions & Trigger
When setting up a Specific Date & Time type of activity, you simply need to select the desired time for your activity to trigger.
You do not need to set up the firing conditions and trigger separately 🎉
Adding tags to your activity is solely optional. You may add none, one, or multiple.
🙋 Read more about how to add tags and the benefits of tagging your activities here.
We want the activity to trigger at 10:00 UTC, making the main trigger a time event-based trigger. As we have selected a Specific Date and Time activity, we do not need to specify the trigger. This has already been done for us and we have stipulated the exact date and time we want the activity to fire.
We have already decided what players we want to target: Any players with a deposit count of 3 or more and haven't made a deposit in the last 30 days. Like with triggers, if you already have this segment created before you can simply select and re-use it for this activity. If not, you just create a new one. The segment would be set up as following (you can of course give your segment a different name):
⚓ Deep dive:
🤷♂ AND / OR Why did we choose "AND" for this segment? With the current setup, both rules in combination need to be true in order for a player to fall into that segment. In this specific case, a player needs to have a deposit count of 3 or more AND must not have made a deposit for more than 30 days. What would happen if we would change to "OR"? If we would change the settings to be "OR" we would first of all target all players that have a deposit count of 3 or more, regardless of when they made their last deposit. Secondly, we would also target any players that didn't make a deposit for at least 30 days, regardless of their deposit count. To sum it up, these 2 rules are no longer linked and will instead target players on an individual basis - meaning we're not targeting the players that we want for this example.
Read more about how to use the and/or correlation logic for triggers and segments here.
We start off by adding a new action group followed by adding the actions one by one.
We will add the following three actions:
📩 Send Email
💬 Send SMS
🎁 Credit Bonus Code (Scheduled)
🧠Note: Depending on your setup, all the action types used in this example may not be available for you or may be named differently.
We chose the action type "Send Email", select a template, and then fill in the required fields appearing below to create the email.
🙋 Read more about how to create an email template and set up an email here.
For setting up the SMS we simply chose the action type "Send SMS" and yet again fill in the required fields appearing below.
🎁 Credit Bonus Code
The bonus we are looking to credit here is "10 Free Spins on Gonzo's Quest Megaways" which should be credited on a successful deposit within 24 hours.
We begin by choosing the action type "Credit Bonus Code", and then fill in the required fields below to finalise the action.
🧠Note: You might use a different logic when it comes to creating/adding bonuses to your actions that work differently than shown in this example.
Now, the next step is an important one. Since we don't want the bonus to credit when the main trigger fires, we need to schedule this action.
🙋 Before proceeding, to get a deeper understanding, we highly recommend that you read about the logic of scheduled actions here.
We want our bonus action to be scheduled to fire on the next successful deposit within 24 hours. So, that's what we're going to do next. First off we scroll down to the bottom field of the action and tick the box "Should the action be scheduled?" in order for the action schedule options to appear.
Then you fill in the remaining fields to finalise the scheduling of your action:
Select an already existing trigger, according to your needs, or create a new one
Enter the validity amount followed by the validity period
📅 Specific Date & Time
It is important to note that Specific Date and Time activities are designed to be sent just once and will fire once per user.
For this reason, you should never make changes to or re-use a Specific Date & Time activity that has already run. It is always good practice to clone any activities that you want to re-use.
This is how the final Activity overview looks like:
Now, good luck with setting up your activities. You can do it! 💪