Now we're ready to build the activities for our lifecycle. As you switch from Define Structure to Define Activities, you'll notice that the event structure and toolkit are replaced with blue activity slots.

It's almost like creating an activity, only now the firing conditions, trigger, and segment are already prepared and automatically managed by the lifecycle builder.

👀 Preview Trigger & Segment

Here you can preview the event trigger and segment;

  • Select the blue activity box

  • Preview trigger & segment set-up

Preview trigger and segment
Preview trigger and segment

🎬 Add Action Groups

Just like with creating activities, we add action groups and actions into lifecycle events in the same way.

  • Select Add new Action

  • Choose the Action Type

  • Fill in the required fields

  • Add Translations as required

Add new action
Add new action

➡️ Import Action Groups

Import action groups from existing activities and activities part of existing lifecycle projects into the lifecycle to save you time.

If you already have activities set-up that can form part of the lifecycle, then import them during the define activities stage to save you time.

Import Existing Actions
Import Existing Actions

🛂‍ Control Groups

Adding a control group to your lifecycle version is important for you to be able to test and evaluate if the lifecycle version was successful. In this way, you can compare the results of those players who received the lifecycle engagement against those players who did not receive any engagement.

With lifecycles, we add the control group to the entire lifecycle version, not per activity or action group inside the version.

We can add the control group when the lifecycle is in Ready status once it has been QA'd, approved, and before it is launched into production. Check out how to add the control group and how to prepare to launch your lifecycle .