🚀‍ What is a Specific Date & Time Lifecycle?

As with activities, lifecycles can also be set up to be anything from a simple chain of communication to more advanced automation with multiple communication channels and following actions. A Specific Date and Time Lifecycle is a lifecycle that will be triggered on a specific date and time and will only occur once.

If you want to learn how to set up an automated lifecycle, then read here for more information.

🧠 Note: Specific Date and Time lifecycles already have a pre-defined trigger type. All you need to do is specify a date and a time in the entry conditions for when the players should enter into the lifecycle

✨ Why use a Specific Time & Date Lifecycle?

Typically, we think about lifecycles as a way to help us to achieve high levels of automation in a quick and convenient way. However, there are some circumstances when it is advantageous to use the lifecycle feature for non-automated/recurring player engagements too. This is where you typically would use a lifecycle that triggers on a specific date and time instead. Let’s take a look at a few examples;

Example 1: Send a payday campaign to all your players from one lifecycle. Target multiple player value groups with varying bonus generosity. Here's a summary of what we want to achieve;

  • Set up a lifecycle to trigger on 25th September 2021 at 15:00 UTC.

  • Target all UK players (high, medium, and low player value groups) with a deposit count of 3 or more.

  • Send the players an SMS and credit bonuses reflecting the following offer:

    • Low-value players - Deposit £30+ and get 100 free spins on Gonzo's Quest Megaways

    • Medium-value players - Deposit £100+ and get 50 £1 value free spins on Gonzo's Quest Megaways

    • High-value players - Deposit £150+ and get 100 £1 value free spins on Gonzo's Quest Megaways

  • Use the split audience feature inside the lifecycle events to specifically target low, medium, and high-value players with unique player engagement as detailed in the above offer.

A few more examples;

  • Take advantage of multi-channel retargeting on a single send-out. Send your players an offer by email, in the first event, and follow up using a secondary communication channel in the following event, such as SMS, for those players who didn't claim the bonus within a selected time frame.

  • Send your entire Easter campaign in one lifecycle, with different offers every day for a 3 day period. Simply split the daily offers across different events to set this up.

🛠️ Creating a Specific Date & Time Lifecycle

Navigate to Lifecycle Engagements from the CRM menu and select New Lifecycle from the top right and follow the on-screen prompts;

Select Template

Choose from the templates that we have already defined for you and customise the template, or choose to build your own lifecycle from scratch.

Lifecycle templates

Lifecycle templates

Each template has the option to choose an automated or specific date and time trigger for the entry conditions.

By selecting a template, you'll find defined events inside the lifecycle that are already set up. However, you can still delete, modify and add new events to your liking.

Set-Up Entry Conditions

Once you've selected the template, it's time to define the entry conditions for the lifecycle. These are pre-populated with entry conditions according to the template that you have selected. It’s important to select Custom Entry Conditions if you’d like the option to chose the Specific Date and Time setup of your lifecycle.

Select lifecycle trigger

Select lifecycle trigger

Select Specific Date and Time and enter the date and time that you want your lifecycle to trigger.

Enter specific date and time

Enter specific date and time

Next, create the desired segment. It is possible to create a new segment or select an existing segment. Read more here about selecting an existing segment.

Note: You will be able to edit the entry conditions (trigger and segment) if necessary, whilst your lifecycle is in development.

It is also possible to make final changes to the entry conditions just before going live with your lifecycle, when in Ready status.

Name & Confirm

The lifecycle name is going to be what shows in the overview for all Lifecycles and would be how you can identify the right project. This is why we believe the lifecycle name is of importance. We recommend that it reflects what can be found inside; basically, summarise the overall aim of the lifecycle as well the target audience - if it’s specific. This is for the simple reason that it makes it clear to you and the rest of the team what the Lifecycle is all about instantaneously.

Example: Depending on how you want to organise your lifecycles, here is an example of how you should name clearly:

NRC - NDC / SE Players

Review all conditions to ensure the lifecycle settings are defined correctly and start building.

Note: Your new lifecycle will automatically open and create version 1 that will be In Dev status

Now that you've created a new specific date and time lifecycle, you now need to set up the structure and activities inside it. You can find more information on how to do that here;

Specific Date & Time Lifecycle Statuses

Once you have a specific date and time lifecycle in production you will notice a number of different statues, similar to activities. The different colours indicate the status of the lifecycle project. Let's take a look at what the colours mean;

  • Blue - The lifecycle is in production and scheduled for a future date.

  • Green - The lifecycle is currently running and has players inside.

  • Red - The lifecycle has ended, the date and time has passed and all players have exited the lifecycle.

You can identify the status from the lifecycle overview page, as below;

Scheduled specific date and time lifecycle

Scheduled specific date and time lifecycle

And from inside the lifecycle project.

Scheduled lifeycle

Scheduled lifeycle

Ended Specific time & Date Lifecycles

Once a specific date and time lifecycle has started to run or has ended, it will no longer be possible to edit. If you wish to re-run a specific date and time lifecycle, you should clone the full lifecycle project and make the necessary edits. This can be done from the lifecycle projects overview page.

Cclone lifecycle

Cclone lifecycle

Ended lifecycle

Ended lifecycle

Running lifecycle

Running lifecycle