NRC to NDC
Create an automated onboarding lifecycle for converting your players from registrations to depositors.
NRC to NDC is an onboarding lifecycle to capture newly registered customers and lead them to their first deposit.
In order to take advantage of this template, you'll need to integrate the following;
Read here for more information about integrations;
A fresh take on a traditional onboarding flow makes it easier to add variations, test and improve. Use this template to communicate important welcome information that begins as soon as a new player registers on site and guide them to make their first deposit.
We've compiled a selection of successful onboarding strategies for you to incorporate into your NRC to NDC lifecycle.
The NRC to NDC lifecycle comes with the following during events already defined;
Immediately on Lifecycle Entry
1 Hour After
1 Day After
2 Days After
The first communication with your new customer is crucial. Retarget new players at regular intervals as you guide them to their first deposit.
Example: Here's one way to do it;
Immediately on Lifecycle Entry - Welcome Email to your site and details of the welcome offer + Pending Deposit Bonus with the welcome offer + On-site Notification to congratulate a players first deposit, scheduled to trigger on first deposit
1 Day After - Reminder email about welcome offer
4 Days After - Follow up email regarding welcome offer on first deposit
10 Days After - Email to encourage players back to site to claim their welcome offer
If you want help in adding or removing events, check here;
Onboarding strategies can be tricky, especially as we don't know much about our players' likes and dislikes yet. Multi-step strategies are perfect for generating interest and leading players to conversion as well as educating new players about what you have to offer. Introduce them to all aspects of your site during the onboarding journey.
Incorporate different offers and try a variety of techniques to get your players on board.
Option 1: Increase the welcome offer after X days of the player being in your lifecycle without making their first deposit.
Option 2: Change the offer type, from free spins to reload, for example, to see what your players find more attractive.
Multi-channel marketing campaigns are more in-depth and user-friendly than those that are focused on a single avenue. They allow you to build on a theme across channels and truly discover what players prefer. During this crucial initial stage where loyalty is built, welcome newly registered players with personalised offers and messaging.
Speak to your players in a way that they understand, appreciate and respond to.
Example: Join a primary communication channel with a secondary channel.
Try an email immediately on lifecycle entry and then an SMS 1 hour after to drive home your message.
This is good practice for any campaigns, not only your onboarding lifecycles.
On-site notifications are a powerful marketing tool that enable us to create unique opportunities for building realtime connections with your players. Deliver targeted and personalised messages.
Encourage and accelerate conversion actions such as first time purchases or deposits by speaking to your players at the right time. Use on-site notifications by hand-holding the player to get to know your site.
Not everyone likes the same things and different offers attract different players to your site. Offer your players multiple bonuses and give them a choice.
Understanding your player preferences is powerful data that can be used to keep players loyal and returning to your site.
Example: Offer a player multiple bonuses in the NRC to NDC lifecycle and see which one converts the best.
Automate on-site messaging to guide your players to support when their deposit fails, or provide additional information, so they know you are there to help.
Example: Add a Custom Event to your onboarding lifecycle to allow you to interact with players if they have a failed deposit.
Or set-up a Lifecycle to capture those players having trouble and guide them to support.
Take advantage of the small amount of knowledge and data we know about our players in these early stages. Easily run different acquisition offers based on their preferred product, affiliate or marketing source.
Now you can have all your communication for each core market together in one lifecycle, accommodating all your acquisition sources. Players that come to your site from affiliate programmes should probably receive an improved welcome offer. Easily manage this from within the lifecycle by splitting the audience.
Example: Here's one way to do it;
Affiliate X - 100 Frees Spins on game x on first deposit
Affiliate Y - 100% up to €50 on first deposit
Affiliate Z - 100% up to €100 on first deposit
All other players - All players that are not part of an affiliate reference will receive the standard welcome offer, 50 Free Spins on game x on first deposit
Set up a DC1 to DC2 onboarding journey to capture players leaving this lifecycle and lead them to their next deposit.
The entry conditions of DC1 to DC2 and the exit conditions of NRC to NDC should be the same. This will ensure that the player continues on their automated journey.