Now that you have created your new lifecycle, it's time to start building it.
You've created your lifecycle project! Now we need to work through the steps to build up the lifecycle with events and player engagement.
When you create a new lifecycle, the project will open in In Dev status with Version 1 of your lifecycle ready and waiting.
Info: Here's a summary of the information you can see in the image above;
Lifecycle version ID (485)
Lifecycle version Name (Version 1)
Lifecycle Type (Failed Deposit Intervention)
Number of Active Players (0)
Total Players who entered the lifecycle (0)
Total Number of Players who exited the lifecycle (0)
Percentage of Players who exited the lifecycle (N/A)
Here's a quick recap of the lifecycle statuses and what they represent.
This stands for In Development and is the status where we keep all inactive lifecycle versions. This is where we build the lifecycles and prepare all the player engagement.
Quality Assurance is where a member of your team can closely check the structure and content of our lifecycle. Here is it either approved and moved to Ready or rejected and moved back to In Dev for editing.
Lifecycles that have been approved are moved to Ready. Here you can assign a control group to your version and prepare to launch. The lifecycle is not active at this stage until it has been launched into Production.
Production is where we keep lifecycle versions that are signed-off, activated and live. Players are able to move inside the lifecycle.
You can read more about Lifecycle Statues .
Now we're ready to start building. Click to open Version 1 to be directed to the builder view.
Open version 1 to see that the template is already set-up. We have a pretty good idea of what a lifecycle should look like, so we already set it up a basic structure for you. But don’t worry, you can completely customise it to your liking.
There are two phases to building your lifecycle; Define Structure and Define Activities. We can switch freely between each overview but it makes sense to define the structure first and then add in the action groups and actions later.
You can move between the two and perform different actions in each mode, just make sure to save as you go.
We start by defining the structure;
Adding/removing during events
Adding/removing ending events
Splitting the audience
Once you have set up the triggers and segments, you are ready to define the activities. This works the same way as before, only now the firing conditions, trigger and segment are already prepared.
So, the only thing you need to do in this stage is;
Add/import action groups
Define the actions
Let's get started with define structure;