What is an Automated Activity?

An Automated Activity could also be described as a rolling or re-occurring Activity or Campaign. Meaning that it is not only going to trigger once but multiple times during a set time period.

✨ Example: Every Friday you want to send an email advertising a specific offer to the same segment.

Why would you use an Automated Activity?

Sometimes we have communications or campaigns that we would like to run on a re-occurring basis. By automating an activity you can save time and effort from having to set up the same activity multiple times.

This is how you set up an Automated Activity

What differs in the set up of an Automated Activity from a "one-off" Activity are the and sometimes also the , depending on what you're looking to do. These two main components need to be adjusted accordingly, whilst the last two main components, and , would keep the same logic as always.

Let's get started.

For this example, we will set up a re-occurring Email and Free Spins offer for our VIPs:

  • When do we want to send it? Every Friday at 16:00 UTC until the end of the year

  • Who do we want to target? All Super VIPs

  • What would we like to do? - Send the players an email wishing them Happy Friday and including the following offer: - Credit players 5 Free Spins on the game Gonzo's Quest Megaways on the next login within 24 hours

Now when know what our Automated Activity should look like, we can start setting it up.

Firing Conditions

Since we want to run the activity on multiple occasions, with the possibility to target the same players multiple times, we want to set the "Fire time(s) per user" to unlimited. We could also calculate how many Fridays there would be until the end of the year and enter this number instead, however, to make it easy - unlimited makes the works as well.

Since we want to run with the activity every Friday until the end of the year, we set the "Starting From" date/time to begin just before the first Friday that we want it to go live and we set the "Ending On" date/time at the end of the year.

The Firing Conditions
The Firing Conditions

Naturally, we would like to track the conversion of this activity. Since the offer would be valid 24 hours, each time it triggers every Friday, this would be the most logical option to chose as the conversion period.

Note: For every time the main trigger fires the conversion tracking would start again, for the following 24 hours (or 48 hours if this was the selected conversion period). This means that every Friday you can check the data collected from that specific day, all from the same activity.

Trigger

For the trigger we want it to be set up to fire on Fridays at 16:00 UTC:

The Trigger
The Trigger

Note: It’s important that we link these rules together with an “AND” when setting up the above trigger. Because this means that we're creating a time-event where all three rules together must be true for it to fire; It can only fire on Fridays when it's 16:00 UTC sharp.

Segment and Actions

We create our segment or re-use the segment if it has been set up before: Super VIPs

Lastly, we add our actions: Send Email Credit Bonus Code (5 Free Spins)

As mentioned at the start of this section, the segment and actions are set up like in any activity. So, we won't be digging deeper into these components on this page. However, if you would like to get more information about them you can read more here:

The Result

With all the components set up, we're done! This is how the whole activity would look like:

The Automated Activity, fully set up
The Automated Activity, fully set up

Note: An automated activity can be paused at any time, simply by disabling it. If you'd like to start running it again you just enable it. Easy!