Eliminate manual cashback crediting for good by setting up an automated scheme.

In order to take advantage of this template, you'll need to integrate the following;

  • Login Events

You'll also need to have the following segmentation enabled;

  • NGR segmentation

Read here for more information about integrations;

How to Use This Template

Use this template to automate your weekly cashbacks and save hours on calculating and crediting the right amounts to the right players.

We've compiled a selection of successful retention strategies for you to incorporate into your Weekly Cashback lifecycle.

💰Cashback

Cashback bonuses are awarded to players to compensate for losses incurred during a gaming session. Show your players that you appreciate them by encourage them to come back to your site for a treat after some bad luck.

Return a percentage of the money lost back to your players after they have played on-site during a particular time frame.

Here's one example: Weekend Cashback

Deliver bonus cash every Monday to players who have played on your site over the weekend.

5% cashback for all net losses on Saturday and Sunday

Offer bonus funds to encourage players back to site

Need help setting up?;

/lifecycles/building-lifecycles

📈 NGR

Use player NGR from the selected time period to calculate eligibility for the cashback offer and credit the relevant bonus.

You only want to target players who have been active over the last two days and who have had bad luck.

NGR - For example: Last 2 day NGR is greater than 0 and less or equal to €20

Credit bonus money of varying amounts based on the player NGR for the selected time frame. Lead players back to site to claim it when they successfully log in.

Set up offers to satisfy all NGR amounts or groups and the lifecycle will automatically credit the correct cashback offer to eligible players each Monday.

NGR Cohorts
NGR Cohorts

Base Currency: Here is the trigger for each event inside this lifecycle;

On Login and Last 2 Days NGR 0-20 in base currency

Next Actions

Set up a One Week of Consecutive Deposits lifecycle to reward players who deposit every day for one week.

Show your appreciation for players who deposit every day for a week with scaling rewards.

/lifecycle-automation-templates/consecutive-deposit