Multi-Step Reactivation Offer
Bring players back with a multi-step reactivation lifecycle
Bring back inactive players by targeting them with a scaling multi-layered offer.
In order to take advantage of this template, you'll need to integrate the following;
You'll also need to have the following segmentation enabled;
Probability of Returning segmentation
Read here for more information about integrations;
Use this template to target inactive players and bring them back to site with a hard-hitting multi-step reactivation lifecycle.
We've compiled a selection of reactivation strategies for you to incorporate into your lifecycle.
It's important that you pay attention to the right communication at the right time. How often you wish to communicate your reactivation offer with Lost players is down to you.
Combine different elements together in the lifecycle;
Increasing offer generosity
Need help setting up?
Bringing lost players back to site is not easy. You'll need relevant offers that speak the players' language to get them back.
We recommend you combine additional criteria such as factors to measure player value. This guarantees you reach the maximum effectiveness of your campaigns.
Previous Player Behaviour
Average Deposit Amount
Multi-channel marketing campaigns are more in-depth and user-friendly than those that are focused on a single avenue. They allow you to build on a theme across channels and truly discover what players prefer. During this crucial life stage, target players with personalised offers and messaging.
Speak to your players in a way that they understand, appreciate, and respond to.
Example: Join a primary communication channel with a secondary channel.
Try an email immediately on lifecycle entry and then an SMS 1 hour after to drive home your message.
This is good practice for any campaigns, not only your onboarding lifecycles.
Set up a Reactivation lifecycle and take advantage of the predictive churn prevention data model at your disposal.
Capture players who have a negative change to Lost and target them with offers to bring them back to the site.