Bring back inactive players by targeting them with a scaling multi-layered offer.

In order to take advantage of this template, you'll need to integrate the following;

  • Payment Events

You'll also need to have the following segmentation enabled;

  • Probability of Returning segmentation

Read here for more information about integrations;

Payments in Real-Time Data

How to Use This Template

Use this template to target inactive players and bring them back to site with a hard-hitting multi-step reactivation lifecycle.

We've compiled a selection of reactivation strategies for you to incorporate into your lifecycle.

📅 The Right Moment

It's important that you pay attention to the right communication at the right time. How often you wish to communicate your reactivation offer with Lost players is down to you.

Combine different elements together in the lifecycle;

  • Multi-Channel communication

  • Increasing offer generosity

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💐 Offer Generosity

Bringing lost players back to site is not easy. You'll need relevant offers that speak the players' language to get them back.

We recommend you combine additional criteria such as factors to measure player value. This guarantees you reach the maximum effectiveness of your campaigns.

Offer Generosity

Value Segmentation

Player NGR

Previous Player Behaviour

Average Deposit Amount

Deposit Count

Value Segmentation

Value Segmentation


🎛️ Multi-Channel Targeting

Multi-channel marketing campaigns are more in-depth and user-friendly than those that are focused on a single avenue. They allow you to build on a theme across channels and truly discover what players prefer. During this crucial life stage, target players with personalised offers and messaging.

Speak to your players in a way that they understand, appreciate, and respond to.

Example: Join a primary communication channel with a secondary channel.

Try an email immediately on lifecycle entry and then an SMS 1 hour after to drive home your message.

This is good practice for any campaign, not only your onboarding lifecycles.

Next Actions

Set up a Reactivation lifecycle and take advantage of the predictive churn prevention data model at your disposal.

Capture players who have a negative change to Lost and target them with offers to bring them back to the site.