Lottomart is not your average operator. Angelo Saracino, Head of CRM, explained that they are one of very few online gambling operators that works with an ecommerce model. Players on Lottomart’s site (or app) buy lottery tickets and top up their accounts via cart purchase. Not only that, but Lottomart defines itself as a “slottery”operator: they offer both lotto and slots with a focus on serving players who like jackpots and the chance to win big.
Angelo said that while the company is still young, they have a strong vision of what the future of “slottery” looks like for them, with long-term plans for internal jackpots linked to global lotteries and a focus on building and retaining an active player base of jackpot enthusiasts.
This long-term focus is why Lottomart chose to partner with Fast Track. They identified that real-time data and automation were going to be key to their strategy going forward: “We see that as the future of the industry.” They looked at many different third-party providers and decided Fast Track CRM offered the capabilities they were looking for.