Cashmio is “the world’s happiest online casino”. This focus on happiness is about creating great experiences for their players and building a strong culture internally.
Since launching their flagship brand in 2016, Cashmio has expanded to Cashmio Group, encompassing other brands such as Buster Banks and SuperNopea. They have consistently explored new and exciting ways to engage their players and continue to promote the “family feeling” within their team.
In 2017, their player engagement capabilities were a source of unhappiness for the CRM team and they began to explore how they could solve this. They recognised they would not be able to achieve their player engagement goals and continue creating great player experiences unless they were able to automate more of their CRM agenda. They began looking for a partner who could provide a user-friendly interface and would allow them to automate as much of their CRM agenda as possible, which would help them achieve their goals.
This led to Cashmio being one of the first brands to license Fast Track CRM. Now, the Cashmio Group has 3 brands live with the platform and is running over 200 activities on the Cashmio brand alone. The team is able to do a month’s work in a week.
We would like to say a huge thank you to Maria Boelius, COO Casino at Spiffbet and Cashmio Co-Founder, and Jennifer Duarte Ceballos, Head of CRM and Casino at Cashmio, for sharing their thoughts on the journey so far and helping us tell their story.