Hero Gaming Join FT CRM with a BOOM!

Malta: 19th March 2020 – Hero Gaming is the latest operator to choose FT CRM to power their player engagement strategy.

Whether it’s the industry-leading gamified brand Casino Heroes or the ground breaking ‘Blitz’ casino feature, Hero Gaming has consistently been known for pushing the boundaries of product innovation. They have continued this trend with the launch of BOOM Casino this year, a casino that caters and adapts to players.

Starting with BOOM, Hero Gaming will roll out FT CRM across their brands to streamline their player engagement.

Georg Westin, Founder of Hero Gaming, said:"We can see the value FT CRM will add in streamlining the execution process for our CRM team and allowing them to focus on creative campaigns rather than manual processes. Our brands are known for creative player engagement and FT CRM will allow us to achieve even more without needing additional resources."

Simon Lidzén, Co-Founder and CEO of FAST TRACK said:“We are excited to be working with a business that is known for innovation in the player engagement space. We believe that FT CRM will bring a great deal of value to the Hero Gaming team and we look forward to establishing a long and successful partnership with them.”

About Hero Gaming:

Founded in 2013, Hero Gaming owns and operates a diverse range of gamified casinos. Hero gaming’s passion for innovation and creativity can be seen across its portfolio, not least in the latest addition: BOOM Casino.

Founded in 2016, FAST TRACK is an award-winning customer engagement technology and service provider. FAST TRACK provides the only CRM platform built specifically for iGaming.


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