Working across multiple systems to coordinate a single campaign makes it difficult, if not impossible, to truly automate your CRM agenda. We’ve been there ourselves. Centralising all aspects of your player engagement, with built-in segmentation capabilities and all channels coordinated from one place, is the key to automation.
Limited development hours and competing priorities can mean that new integrations are lost in the backlog or left incomplete. FT CRM reduces the strain on your internal teams by acting as a central platform for new integrations. Choose the communication channels and 3rd party services you want to work with, and if they are not already amongst our extensive list of partners, we’ll integrate them as part of the onboarding process. That’s a pretty sweet deal.
It’s important to check the performance of your campaigns to see what’s working well and where you can improve. With FT CRM you can see a breakdown of multiple communication channels, markets and groups of campaigns in one place and in real time. Imagine what you could do with the time saved when you don’t need to extract data from multiple systems or rely on a data warehouse team to produce reports on your segmented players.
We look forward to exploring how we can help you achieve better results