Rivalo chooses Fast Track as CRM partner

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Malta, 9th September 2022 - Rivalo, has chosen Fast Track as their partner for real-time CRM.

Rivalo has offered sports betting and casino to players across Latin America for the last 7 years. Being one of the most trusted operators in Brazil, this year Rivalo became the master sponsor for the Brazilian football League, the biggest American football competition in South America.

The Rivalo team were looking for a solution to help them automate more of their player engagement and start to personalize their experience for their players.

Fast Track offers real-time automation capabilities as well as detailed segmentation and reporting that enables operators like Rivalo to build and improve robust retention strategies.

“We selected Fast Track as our CRM partner as they are continually pushing the boundaries when it comes to player engagement. It’s an area that should always be your no.1 focus, looking after your own players that you have spent money to acquire. Aligning with Fast Track will only enhance the player experience for our players at Rivalo even further.” Commented Neil Simpson Director at Rivalo.

The partnership will see Fast Track supporting Rivalo in scaling player engagement across their brands and enabling new ways of identifying different player attributes and sending relevant engagements with the help of machine learning.

“We are delighted to be partnering with Rivalo and exploring how we can support their continued growth in both new and established markets. The team has a reputation for being forward-thinking and open to exploring innovative solutions which makes them very exciting to work with.” Commented Dan Morrison, Head of Commercial at Fast Track.

About Rivalo

Rivalo Sportsbook has been providing all your favourite betting markets for over 7 years. You will find an extensive range of Football Leagues and markets, a wide selection of other sports such as Basketball, Tennis, American Football, Volleyball, MMA and lots more.

Rivalo feels players should be rewarded in the right way. Rivalo has introduced a system without restrictions or requirements on any player rewards. This combined with Market Odds Boosts, Our very own Combi Boosts and hundreds of entertaining Casino games makes Rivalo a market leader for thousands of players.

About Fast Track

Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators' main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first self-learning engagement platform.