iSolutions chooses Fast Track as CRM solution for iSBets Platform

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Malta, 18th August 2022 - Fast Track CRM will now be available to operators using the iSBets platform to power their sports betting brands.

iSBets is a sports betting platform which combines solid architecture with flexibility - providing operators with robust performance and customisation to suit their unique needs. The platform is part of iSolutions’ offering to bookmakers. The provider has more than 20 years of experience in developing and supplying software solutions for operators. 

iSolutions were looking to expand their offering as an all-in-one solution with CRM capabilities. The provider chose Fast Track because of the player engagement platform’s automation capabilities as well as the detailed real-time reporting available to monitor performance of player engagement across all channels.

“We had the great opportunity to integrate the FT product in our ISBets platform; this choice gave our customers the possibility to boost the betting experience and their turnover, targeting specific marketing campaigns. The choice was driven by the industry trend of having, all day long, every day, a specific offer calibrated on the user's expectations.” Commented Marco Bastoni, Key Account Manager at iSolutions.

Fast Track’s player engagement platform enables operators to manage all of their engagement activity from one central place and access granular real-time data about their performance through the Fast Track Data Studio. Fast Track is currently rolling out the Singularity Model, a new engine designed specifically for building 1:1 experiences. This will give their partners the ability to power their CRM activity with custom machine learning models.

Simon Lidzén, Co-founder and CEO of Fast Track said: “We are happy to integrate with another platform that shares our values of providing cutting edge technology while recognising that operators need the flexibility to adapt this to their individual needs. We are looking forward to working alongside iSolutions to support sportsbook operators with the combined power of  iSBets and Fast Track.”

About iSolutions

Established in 1999, it started out as a company that develops applications of high technological content. Its main objective is to provide solutions to customers’ needs, through experience and knowledge acquired in the computer science field, and the constant research of new, smarter technologies. iSolutions is also ISO 9001:2015 certified, which is an international guarantee that testifies the holder's will to produce quality products and services, with proper, organized and scalable procedures.

About Fast Track

Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators' main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first self-learning engagement platform.