Altenar and Fast Track Enter Strategic Partnership to Revolutionise Player Engagement

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Malta - 24th April 2024 - Altenar, an iGaming PAM provider, and Fast Track, renowned for its innovative CRM technology developed for the iGaming industry, are proud to announce a strategic partnership that will radically improve player engagement.

Altenar, known for its customer-centric approach and flexibility in adapting to market demands, is joining forces with Fast Track, a leader in AI-powered CRM with real-time data capabilities, to integrate their cutting-edge technologies into its player account management tools. This collaboration marks a significant milestone in the industry, bringing together Altenar's comprehensive iGaming platform with Fast Track's expertise in scalable player engagement solutions.

This partnership underlines Altenar's commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP) and underlines the confidence placed in Fast Track's transformative CRM approach across the iGaming landscape. By seamlessly integrating Fast Track CRM into the AGP, operators can now enhance the player experience with hyper-targeted campaigns and dynamic, personalised player journeys.

Known for its real-time data capabilities and automation, Fast Track enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly.

"We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence," stated Charlie Williams, Commercial Director of Altenar. "This collaboration signifies more than just a partnership; it's a synergy of strengths, combining Altenar's robust PAM with Fast Track's unparalleled expertise in player engagement and retention."

Simon Lidzén, CEO and Co-Founder of Fast Track echoed this sentiment, stating: "Collaborating with Altenar represents a significant step forward in our mission to digitalise the iGaming industry. Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player."

About Altenar

Founded in 2011, Altenar is a leading Sports Betting software provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry. For more information, visit