Hero Gaming is an operator with a vision: to become the most agile and resource-efficient company in the iGaming industry.
They have a strategy of entering into new markets and creating new brands at pace. To support this, their team needs to be able to deploy successful CRM strategies with short deadlines and without additional resources.
This strategy comes with its challenges. The operational team has to find ways to efficiently manage their growing workload as more brands are launched. Adam Kamiar, Head of Retention at Hero Gaming, perfectly described the choice that many businesses like theirs have to make: “We arrived at the point where we had to decide, do we continue growing the team where we have 3+ CRM managers and 7+ coordinators executing manual campaigns every day with no time for innovation, or do we want to work smarter?”
“We arrived at the point where we had to decide, do we continue growing the team...or do we want to work smarter?”
Adam and his team decided that to free up resources they needed to explore technological solutions that would help them to improve the efficiency of their processes and allow them to implement more automation. The choice now was whether they would look at creating something themselves, or look for a partner who could help them.
Ultimately, they decided to look externally. It was unfeasible for them to spend the same amount of time on building and improving a solution as a specialised third-party provider would be able to. As an operator, it made more sense for them to focus their resources on supporting and improving their core business.