Winbet signs up for real-time engagement with Fast Track

Malta: 23rd February, 2021 – Winbet will use the FastTrack platform to power real-time engagement on their site.

WINBET is the most successful gaming club chain in Central and Eastern Europe, with over 20 years operating experience across 7 countries. This includes the development and launch of Winbet.ro, their online casino and betting platform.

The operator is on a mission to provide a safe and fun environment for gaming fans, both online and offline. They deliver a variety of innovative and classic products alongside providing a high level of service in order to satisfy their growing loyal player base.

The partnership with Fast Track will allow Winbet to introduce automation across their player engagement agenda. This includes automating the management of opt-outs and consent changes using Fast Track’s all-in-one solution.

Mark Adonia Machore, General Manager of Winbet, said, “We take pride in providing excellent service to our players and partnering with Fast Track is an opportunity to take this to the next level. In particular, we are confident that introducing automation will allow us to maintain this and ensure that we can always engage players in the right moments as we grow further.” 

Fast Track’s platform also allows operators to construct detailed segmentation models, something that the Winbet team will be able to make use of as they introduce a loyalty program and more tailored engagements for VIP players.

“Winbet has a proven track record as an online operator in multiple Eastern European markets. We believe that the capabilities of our platform are the perfect fit for what they are trying to achieve with their player engagement. We know how important it is to be able use your data in smart ways and our real-time data feed and segmentation models will support them in this,” said Christopher Hirst, Co-founder of Fast Track.

About Winbet

WINBET is the most successful gaming club chain in Central and Eastern Europe, with over 20 years operating experience across 7 countries. This includes the development and launch of Winbet.ro, their online casino and betting platform.

About Fast Track:

Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first self-optimising engagement platform.

https://www.fasttrack-solutions.com

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