Stanleybet Group signs deal with Fast Track for real-time CRM platform.

Malta, 13th October 2021 - Stanleybet has chosen Fast Track CRM to power player engagement for their online offering.

Stanleybet Group was founded over 60 years ago and today is one of the largest operators in Europe, with over 2000 outlets across multiple markets. The operator also holds online licenses in a number of European countries with large audiences. 

Stanleybet Group was looking for a partner to enable the implementation of smarter retention strategies and to provide deeper insights into player behaviour. They also wanted a solution that was iGaming-specific and could handle complex segmentation related to player gameplay and betting behaviours.

Joris Petllion, Director of Online at Stanleybet Group, commented: “We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards.”

Fast Track is known for bringing innovative solutions to the iGaming industry, including Fast Track CRM; the real-time player engagement platform.

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. In addition, Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

Simon Lidzén, Co-Founder and CEO of Fast Track said: “Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base.”

About Stanleybet

Stanley was established in Belfast, Northern Ireland, in 1958 and, after more than 20 years of development in Ireland, moved to England in 1979, setting up its headquarters in Liverpool.

The Stanleybet Group is currently among the largest operators in Europe in the Gaming sector, and it is present in several countries where the Company operates in the B2C market with a total of over 2,000 branches and 3,000 employees and collaborators. The Group is also present in multiple jurisdictions  with its B2B brand, Magellan Robotech, the division that creates customized tailored products and services for the Gaming industry.

About Fast Track

Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators' main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first self-learning engagement platform.

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