Fast Track launches "Lifecycles" - a new way to automate player engagement

Malta: 2nd September, 2020 – Fast Track has announced yet another platform release that is one giant leap forward in how player engagement is done within iGaming. Lifecycles will revolutionise operators' automation capabilities.

Fast Track Lifecycles will enable operators to easily orchestrate activities that have a shared goal.

The innovative release was first hinted at in February this year with Fast Track showing an early prototype at ICE. Since then, the team has completed a rigorous research and development process. The first version of Lifecycles, including a wide range of best practice automation templates that can be used out of the box, is now being made available to Fast Track’s partners.

Simon Lidzén, Co-founder and CEO of Fast Track is excited about this new development: “Fast Track Lifecycles is a game-changer. Lifecycles goes beyond the capabilities operators have seen before, allowing them to automate large parts of their player engagement with ease. They can easily test and update different onboarding, retention and reactivation flows, as well as build comprehensive on-site engagement strategies. It is a truly unique solution to an industry-wide need.”

You can find out more about Lifecycles here.



Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators' main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first self-optimising engagement platform.

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