EveryMatrix integrates FAST TRACK for enhanced player engagement

Malta: 11th June, 2020 – EveryMatrix has integrated FAST TRACK to enhance player engagement across their operator network.

The integration between GamMatrix, EveryMatrix’s PAM platform, and FAST TRACK offers operators the opportunity to use real-time data to enrich their engagement strategy while managing all their communications and rewards from one place.

Ebbe Groes, Group CEO of EveryMatrix, said: “We are pleased to work with FAST TRACK, the industry’s up-and-coming player engagement platform. FAST TRACK has developed an agile and highly efficient platform which can be successfully used by any ambitious operator out there.

“The integration was done via our DataHub product which offers real-time push notifications of all transactions and player updates across all the EveryMatrix products. I am a strong believer in real-time marketing which can make or break any campaign on both sports and casino.”

Operators can benefit from the ability to automate the majority of their campaigns and lifecycle management, as well as react to player experiences and behaviours in real time, when using FAST TRACK.

Simon Lidzén, Co-Founder and CEO of FAST TRACK, said: “We are very happy to be working with EveryMatrix and to be able to offer the FAST TRACK platform to their network of operators. We believe our platform will add a lot of value alongside EveryMatrix’s suite of products and are looking forward to seeing how operators will use the combined power of our technology.”

About EveryMatrix:

EveryMatrix delivers a modular and API driven product suite for casino, sports betting, payments and affiliate/agent management. The company’s B2B iGaming solutions are designed to help clients unleash bold ideas and deliver outstanding player experiences in regulated markets.

To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently. They can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and from existing large operations to newcomers.


Founded in 2016, FAST TRACK is an award-winning customer engagement technology and service provider. FAST TRACK provides the only CRM platform built specifically for iGaming.


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