DoubleUp Group chooses Fast Track CRM for player engagement on flagship brand

Malta: 20th April, 2021 – Fast Track will be working with DoubleUp Group to implement real-time engagement for their new brand. They will be the first online casino on the Pragmatic Solutions platform to take advantage of Fast Track CRM’s capabilities.

DoubleUp Group strives to simplify the user experience. Using their expertise in tech, the team is always on the lookout for ways to improve the player experience. This creates seamless experiences, allowing players to “dive straight into the fun.” Their intuitive new online casino brand is set to launch this May.

The Fast Track platform will be integrated to manage all aspects of player engagement. This puts automation and real-time, on-site engagement at the forefront.

Ale Rollo, Managing Director of DoubleUp Group, said: “We chose Fast Track because they offer a flexible solution that can power the dynamic engagements that are vital to creating a memorable player experience. We want our team to harness the full extent of their creativity and not be limited by the capabilities of default tools. Fast Track will give them this freedom, allowing them to maximise player engagement.”

"We share a lot of the same values as DoubleUp; we are constantly looking at how products and processes can be improved, and don’t settle for the status quo. We know they have ambitious plans for their brand and we are ready to support them in making it a success.” Said Christopher Hirst, Co-founder of Fast Track.

Fast Track will support DoubleUp Group’s new launch with their real-time player engagement platform, allowing the team to implement automation across CRM activities and efficiently scale this as the brand grows. This includes use of Fast Track’s in-house solution for on-site notifications to create “in the moment” engagements and experiences for their players.

About DoubleUp Group:

DoubleUp Group forms part of the new generation of B2C iGaming operators. Launched in 2020, born in the Netherlands and matured in Malta, the Group is built on ambitious goals. DoubleUp Group is ingrained with the single motivation to create player facing brands that push the agenda for pure entertainment. At the core of this are user flows centred on research and intuition insights to delete the learning curve and maximise enjoyment for the end user. Entering a well-established market is a benefit, as it allows DoubleUp Group to observe the competition, learn and ultimately adapt to create superior products. The team is made up of talented individuals with decades of combined iGaming experience, making them a small but mighty force in the online casino space.

About Fast Track:

Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators' main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first self-optimising engagement platform.

https://www.fasttrack-solutions.com

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