Betsson Group partners with Fast Track in African Markets

Malta: 15th June, 2021 – Betsson Group has chosen Fast Track CRM for Betsafe Kenya.

Betsson has been operating in the gambling industry for more than 50 years. Since their beginnings in the land-based space, the operator has grown to encompass a group of 20+ online brands, including NordicBet, CasinoEuro and Betsafe.

Betsafe entered the Kenyan market in December 2020. The sportsbook-led brand is differentiating itself in the region by offering the most competitive and appealing Jackpots in the market. Betsafe Kenya also boasts an innovative and unique market first Text Betting and Telegram product. They are also committed to providing a safe environment for their customers and are the first operator in the region to hire a responsible gaming officer.

Betsafe Kenya will be using Fast Track to implement an automated engagement strategy tailored to the market. They will also take advantage of the flexible segmentation model available within Fast Track CRM to shape detailed segments based on player value, activity and preferences.

Michael Hennessy, Product Campaign Manager for New Markets, said: “We found Fast Track extremely flexible in their approach to solution capabilities and pricing model which was integral for us in the African market. We strive to engage with our players in the best way possible and look forward to using Fast Track’s real-time data to optimise our Retention efforts.”

The Fast Track platform provides operators with the tools they need to achieve efficient, scalable player engagement. Operators who work with Fast Track can take advantage of a workflow specifically built for iGaming alongside a rich, real-time data feed and powerful automation capabilities.

“We ensure that every instance of our platform is tailored to the individual needs of the brands we work with. We are happy to be able to provide Betsafe Kenya with the flexibility to work in a way that will meet the demands of this unique market and look forward to the possibility of collaborating with them in other emerging markets in the region,” commented Simon Lidzén, Co-Founder and CEO of Fast Track.

About Betsson AB & Betsson Group:

Betsson AB is a holding company that invests in and manages fast-growing companies within online gaming. It is a publicly listed company on the NASDAQ Stockholm Large Caps (BETS) and has licenses in 12 jurisdictions. Its operational subsidiaries referred to as ‘Betsson Group’ and are committed to responsible gaming and delivering the best customer experience in the industry.

About Betsafe:

Betsafe is a leading international sports betting brand with 14 years of experience and a strong passion for sports. Owned by Betsson AB operating under Betsson Group, it is a world-leader in responsible gaming with a demonstrable commitment to provide a safe and secure environment for its customers. Betsson AB has granted Bet High Limited the right to use the name Betsafe and as indicated above, Bet High will be trading in Kenya using the brand name ‘Betsafe.’

About Fast Track:

Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators' main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first self-optimising engagement platform.

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