Avento chooses Fast Track for player engagement boost

Malta: 25th March, 2021 – Fast Track signs deal to provide real-time engagement platform to Avento brands.

Avento is an operator that aims to use the latest technology alongside a user-friendly interface to create the best experience for their players. They currently operate 5 brands: Frank Casino, Mr Bit, Slot V, Aplay Casino and Drift Casino. The brands offer casino across multiple markets with Avento holding two gaming licenses.

Avento will use Fast Track CRM to create more detailed segmentation and automate a greater portion of their engagement activities. Starting with Frank Casino, they will roll out the platform across their whole brand portfolio.

David Kostap, Head of Marketing at Avento, said, “We are very excited to partner up with Fast Track. The main goal we aim to achieve with this partnership is to boost player engagement in our target markets on all of our brands. We are confident that integrating Fast Track will provide us a real-time engagement tool that will help to retain our player in the most effective way.”

Fast Track provides an all-in-one solution for iGaming player engagement. For brands such as Avento that work in multiple jurisdictions with players who speak a multitude of different languages, Fast Track offers an easy solution to adding localised versions of communications and rewards. This can save operational teams hours when building multilingual campaigns.

Simon Lidzén, CEO and Co-Founder of Fast Track, said, “We have felt the pain of managing multiple brands as well as creating localised versions of campaigns across different markets and this is part of the reason we built Fast Track CRM in the first place. We are confident that we will be able to take away some of the manual workload so that the Avento team can focus on what they do best: creative player engagements.”

About Avento:

Avento is a team of iGaming industry professionals with extensive experience in online entertainment. Avento has created a brand new innovative tech-advanced and user-friendly online casino operator, allowing those who love to gamble to have more fun with extra convenience.

About Fast Track:

Fast Track provides the only player engagement platform built specifically for iGaming. Tackling operators' main scalability challenges in a heavily regulated landscape; Fast Track is on a mission to digitalise the iGaming industry and deliver the first self-optimising engagement platform.


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