32Red Chooses FAST TRACK CRM for player engagement

Malta: 9th June, 2020 – 32Red has signed a deal to use the FAST TRACK CRM platform to power their player engagement.

The 10-time winner of Casinomeister’s Best Casino Award is part of the Kindred Group, an industry-leader in technological innovation.

32Red has invested heavily in advanced internal tools and needed a CRM platform with capabilities that would compliment their own systems. The operator recognises that FT CRM’s commitment to real-time data, flexibility and ease of use will enable them to scale their engagement strategy more easily.

Mike Kirwan, Head of UK Customer Marketing at Kindred, said: “We have had many in-depth discussions with the FAST TRACK team and have been impressed by their attention to detail and the flexibility the FT CRM platform offers. We are confident that our team will be able to further enhance our player engagement using the platform’s extensive features.”

FT CRM provides operators with the capabilities, efficient workflows and precision-targeting of players that allow them to scale more effectively without needing additional resources.

Simon Lidzén, Co-Founder and CEO of FAST TRACK, said: “We are looking forward to working with 32Red. They have a fantastic reputation for innovation, along with the wider Kindred Group, and we expect that they will use the flexibility we offer to their advantage with some unique custom integrations."

About 32Red:

32Red is an award-winning online casino, poker, betting and bingo operator established in 2002. 32Red is part of Kindred Group, one of the largest online gambling companies in the world, offering a range of sports and betting products across multiple local and global brands.


Founded in 2016, FAST TRACK is an award-winning customer engagement technology and service provider. FAST TRACK provides the only CRM platform built specifically for iGaming.


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