“It may sound old school but good old fashioned efficiency makes you profitable.”
Simon, FAST TRACK co-founder and CEO, has been speaking to EGR Intel about how operators can do more with less by digitalising their organisations.
Simon has been in iGaming for most of his career and has witnessed the transformation that has taken place when looking at product, content and the use of mobile.
With so much change and progress in the iGaming industry, it seems as though CRM has fallen behind. Businesses are failing to recognise that this is not just a departmental issue; it affects the success of their entire organisation.
With the regulatory landscape presenting new challenges, operators need to ask themselves if their focus is in the right place. It seems that even larger operators are struggling to implement a data-driven approach with automated workflows across their organisations. It has become clear that those that do make the change enjoy greater success.
As an industry, we need to change the way we look at CRM and recognise that strong technical leadership is the key to profitability.
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